STR Certification in Hotel Industry Analytics (CHIA) Workshop and Train-the-Trainer Session
Conducted by the STR SHARE Center at the
University of Nevada Las Vegas, William F. Harrah College of Hospitality Administration
In conjunction with
The 8th Korea America Hospitality & Tourism Educators Conference
Sunday, April 22nd, 2018
You are cordially invited to attend a “Certification in Hotel Industry Analytics” (CHIA) training session and Train-the-Trainer workshop. The session will be held on Sunday, April 22nd, in conjunction with the 8th Korea America Hospitality & Tourism Educators Conference. The location will be at UNLV’s William F. Harrah College of Hospitality Administration. We appreciate Dr. Stowe Shoemaker, Professor and Dean, and Dr. Toni Repetti, Assistant Professor and Program Director Master of Hospitality Administration, for hosting the event.
The Certification in Hotel Industry Analytics (CHIA)
The “Certification in Hotel Industry Analytics” is being offered globally to undergraduate/graduate students, professors, and industry professionals through a joint effort between STR, AHLEI and ICHRIE. Nearly 10,000 CHIA certifications have been granted since the certification was launched in 2011. The CHIA is the leading hotel-related certification for university students graduating from Hospitality and Tourism programs and a growing number of hotel industry professionals are obtaining the designation. This recognition provides evidence of a thorough knowledge of the foundational metrics, definitions, formulas, and methodologies that are used by the hotel industry. Recipients have proven that they can “do the math” and interpret the results. They have demonstrated an ability to analyze various types of hotel industry data and to make strategic inferences based upon that analysis. Certification also confirms a comprehensive understanding of benchmarking and performance reports. After attending the workshop, participants will have the opportunity to take the certification exam. More details will be provided. Upon passing the exam, recipients receive a certificate and can use the CHIA designation on their business cards and resumes/CVs.
The CHIA Workshop and Exam
You will be provided with instructions and key code access to the online CHIA training by the American Hotel & Lodging Educational Institute (AHLEI) prior to attending the workshop. It is a self-paced online training program that will take 10-12 hours to complete. You are encouraged to do the online training before the workshop; however, if you are unable to do so it isn’t a problem.
During the session we will review the CHIA content, which includes:
- Hotel Industry Analytical Foundations
- Hotel Math Fundamentals, the metrics used by the Hotel Industry
- Property Level Benchmarking
- Hotel Industry Performance Reports
All training material and the workshop agenda will be sent to attendees in advance of the session. The session also prepares instructors to be able to present the CHIA training to their students at their own schools. A more detailed content outline is available upon request.
Workshop cost and registration information
Professors/Instructors – The workshop and certification is free to faculty of STR SHARE Center member schools. If your school is not a member of the STR SHARE Center, there is a brief enrollment form to complete for a complimentary trial membership. Register by emailing sharecenter@str.com
- Students – The workshop is $75, which includes the certification. Register by emailing chia@ahlei.org
- Industry professionals – The workshop is $595, which includes the certification fee (the discounted cost for AHLA members is $545). Register by emailing chia@ahlei.org
Session Location and Additional Details
The room location will be announced. The room will open at 8:00 am and the class will go from 8:30 am to 5:00 pm. Dress code is business casual.
We would be delighted to have you join us for an educational and enjoyable experience. Space is limited, so if you think you might be interested we encourage you to reserve your seat soon. Please email sharecenter@str.com with any questions.
About the STR SHARE Center
The STR SHARE (Supporting Hotel-related Academic Research and Education) Center supports schools around the globe by providing large volumes of hotel and tourism data, as well as related resources to professors and students for research, student projects and use in the classroom. The SHARE Center’s objective is to help improve the quality and increase the industry relevance of hospitality and tourism research and education. Launched in 2011, there are over 750 member schools nearly 70 countries.
STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit www.str.com
About the American Hotel & Lodging Educational Institute (AHLEI)
The American Hotel & Lodging Educational Institute (AHLEI) was founded in 1953 to provide working hospitality professionals with education and training. AHLEI continues to meet the needs of the industry with a variety of hospitality solutions, including online learning, professional certification, and resources for high schools, colleges, and workforce agencies. AHLEI is the global leader in hospitality training and hotel management certifications and offers online learning and courses with textbooks and digital material to enhance the hospitality learning experience. AHLEI’s programs are all recognized by the American Hotel & Lodging Association (AH&LA) and conform to the best practices in the hotel and lodging industry. For more information, please visit www.ahlei.org
About the International Council on Hotel, Restaurant and Institutional Education (ICHRIE)
International CHRIE (ICHRIE), a non-profit professional association, provides programs and services to continually improve the quality of global education, research, service and business operations in the hospitality and tourism industry. ICHRIE, an inclusive, collegial association, values creative, ethical and progressive action and improvement of global hospitality and tourism education and research. For more information, please visit www.ichrie.org
