December 12, 2024
8 PM (Eastern Time, USA)
Online Forum Event (Zoom), Registration Fee: FREE
The 2024 CONNECT series by the Korea-America Hospitality Tourism Education Association (KAHTEA) is shaping up to be an engaging and insightful event for educators in hospitality, tourism, and related fields. The event aims to create a collaborative space for discussing the most relevant issues facing academia today.
The first session will focus on sustainable development within hospitality and tourism programs, addressing strategies and best practices to keep these programs robust and flourishing. The recent KAHTEA Special Survey results will be presented, and three panelists will share their views and implications to develop meaning ideas. In the second session, attendees will have the opportunity to view and discuss current research projects led by doctoral students, offering a glimpse into innovative studies and methodologies that can inspire and shape future research by December 6.
We kindly invite you to this event. To join this event, read the event details below and register for the sessions. Looking forward to meeting you on December 12.
KAHTEA Research Development Committee
Program Schedule
| Time (ET, USA) | Session |
| 8:00PM-8:05 | Welcome Message by Dr. Seunghyun “Brian” Park (President of KAHTEA) Introduction of KAHTEA Research Development Committee |
| 8:05-9:05 | [Session#1] Panel Discussion: Sustainable Development of H&T Programs in Higher Education – Speaker: Dr. Esther Kim (Montclair State University, Vice-President of KAHTEA) – Panelists: Dr. Young Hoon “Hunter” Kim (College of Charleston) / Dr. Kwangsoo Park (Purdue University Northwest) / Dr. Saehya Ann (California State University, East Bay) |
| 9:05-9:10 | Break |
| 9:10-10:00 | [Session#2] 3M Speech by Graduate Students Moderator: TBA |
| 10:00-10:10 | Final Announcements / Dismissal |
Session #1: Sustainable Growth of US Hospitality and Tourism Programs
The first session will focus on sustainable development within H&T programs, addressing strategies and best practices to keep these programs robust and flourishing. After presenting the special survey results, a discussion with panelists and attendees will follow.
Session #2: KAHTEA 3-Minute Research Pitch
This session asks PhD students to present their research projects in a 3-minute time frame. Attendees are encouraged to learn about cutting-edge, innovative research and methodologies and to support future researchers and educators together.
Presentation Schedule
| No | Presenter | Title |
| 1 | Yerin Yhee (University of Houston) | Interactive Effects of Review Valence and Emotional Intensity on Cognitive Dissonance Reduction Behaviors: A Mixed-Methods Approach |
| 2 | Ngoc Tran Nguyen (University of Central Florida) | Does Doing Good Lead to Getting Funded? The Role of CSR and Risk in U.S. Crowdfunding Restaurants |
| 3 | Hanna Jeong (KyungHee University) | The Role of AI Transparency in Traveler Trust: From Secretary to Advisor |
| 4 | Araceli Hernandez (University of Houston) | Driving Organizational Performance in the Era of Digital Transformation: The Role of Corporate Digital Responsibility (CDR) in Hospitality Firms |
| 5 | Jiwon Choi (Hanyang University) | A dual path approach to sharing travel experiences on SNS and happiness |
| 6 | Egor Cherenkov (University of Houston) | Building Consumer Trust in the Digital Age: The Role of Corporate Digital Responsibility (CDR) in Enhancing Digital Trust |
| 7 | Wanjun Gu (Kyung Hee University) | The Impact of Video Games with Cultural Heritage Background on Destination Visit Intentions |
| 8 | Yejin Jeon (University of Massachusetts, Amherst) | How Contactless Service Changes Customer Interactions and Employee Wellbeing? |
| 9 | Dinara Rakhimbayeva (Kyung Hee University) | Understanding domestic students’ sentiment towards international students: Case Study of South Korea |
| 10 | Danhye Kyong (KyungHee University) | The Effect of Hotel Room Residual Display on Consumer Purchase Behavior in the Reservation Process: Focusing on Two Emotions |
| 11 | David Yehchan Lee (University of Massachusetts, Amherst) | CEO Selection During Economic Downturns: Evidence from Hospitality Firms |
| 12 | Ji Won Chung (University of Florida) | The role of social media engagement in the purchase intention of South Korea’s popular media (Hallyu) tourism package |
Application, Acceptance, and Presentation
- A doctoral student majoring in hospitality, tourism, and relevant fields needs to submit a presentation slide, not a manuscript.
- Please see the detailed guidelines on the template file and use it to build your presentation content:
- Please contact if you have a problem with downloading the template file.
- Submit your file to kahteainfo@gmail.com by Friday 12/6, 11:59 PM in your time zone.
- Complete registration for the CONNECT 2024 event by 12/6. RSVP: https://forms.gle/vCpm9LnTmoz97i2y8
- The KAHTEA Research Development Committee will review all the submissions and inform students of the review results with an acceptance letter by Monday, 12/9.
- Presentation date: Thursday 12/12, 9:00 PM (ET, USA)
- Presenters will receive a presentation certificate and presentation feedback (optional) upon completing the presentation.
Inquiries
- Dr. Seunghyun “Brian Park (KAHTEA President, parks2@stjohns.edu)
- Dr. Esther Kim (KAHTEA Vice-President, kimes@montclair.edu)
